Google Business Post Image Size Guide & Best Practices

When it comes to improving your local SEO, regularly updating your Google Business Profile (GBP) is important. One key aspect of this is consistently adding fresh content, including Google Business Posts, to keep your profile engaging and up-to-date.

But ensuring that the images you upload for your posts are the correct Google Business Post image size is just as important. Using the right image sizes helps prevent cropping issues, provides a seamless user experience, and ensures your photos look their best across all devices.

In this article, we’ll dive into the proper Google Business image sizes for all types of Google Business images, including those used in Posts. You’ll also find some tips for selecting the right images to represent your business and attract more local customers.

Key Takeaways

• Optimal Image Size: Google recommends 720 x 540 pixels (4:3 ratio) for Google Business Profile (GBP) posts, ensuring high quality across devices.
• Minimum Requirements: The smallest acceptable size is 400 x 300 pixels, but using this may result in blurry images.
• File Formats: Supported formats include JPG and PNG, while GIFs are not allowed.
• Aspect Ratio: Stick to the 4:3 aspect ratio to prevent important parts of your image from being cropped.

What are Google Business Posts?

Google Business Posts are updates that a business publishes on their Google Business listing page. These posts can be compared to social media posts that a business would publish on social media.

Here’s an example of a Google Business Post from a yoga studio based in Dallas, Texas.

These posts can consist of imagery, videos, offers and promotions, eCommerce product listings, and snippets of text of up to 1,500 characters. Each type of Google Business Post has different data fields that listing owners can complete, but more on that later.

Google Business Posts can serve your business well if used properly.

For instance, each GBP Post gives listing owners the ability to add a CTA button to their post. These CTAs can be used to send traffic directly to the landing page or URL of interest.

Google Business Post Image Size Guidelines

Now, let’s discuss what size a Google Business Post image should be and other image specifications.

Google Post Image Size

The recommended minimum Google Business Post image size is 480 x 270px, and the default image size is 720 x 540px, with an aspect ratio of 4:3.

Images can have a minimum file size of 10KB and a maximum file size of 5MB.

Google Post Image Format

Google Business post images can be uploaded in either JPG or PNG format.

If you follow the above image size specifications, you’ll be able to upload Google Business Post images that don’t get cut off or cropped by Google.

Types of Google Business Posts

Currently, Google enables business owners and listing managers to upload five different types of Google Business Posts:

• Updates: These posts can be used to give updates to customers/followers related to your business.
• Events: These GBP Post can be used to announce any new and upcoming events that your business is hosting or involved in.
• Offers: These posts can be used to announce any offers, promotions, or discounts.

Let’s briefly cover each of the different GBP Posts.

Updates

As mentioned above, these posts can be used by business owners to keep customers and followers up to date with things happening at your business.

Have you redesigned your restaurant? Use the Updates Google Post to tell customers to check it out.

In addition to uploading an image, this post type allows up to 1,500 characters of text which means you can add a descriptive snippet of text detailing any updates or news you’d like to share with customers.

Marketers have the option of adding a CTA button such as “Sign up”, “Learn more”, “Book”, etc., to their GBP Posts, this allows users to take action straight from your post.

Listing owners also have the ability to upload and publish videos on their GBP listing using this GBP Post. These videos should be no longer than 30 seconds and have a maximum size of 100MB. 

Event

Event posts are helpful if you want to announce any special events that your business is hosting. Event posts allow you to add an event title, photos, event time, start date, and the end date which is the last day that the post will be visible.

In addition to all the above fields, you can also add an event description and CTA button to this GBP Post, but these are optional.

The recommended Google Business Post image size for Event posts is the default size of 720 x 540px with an aspect ratio of 4:3.

Offer

If your business regularly has special offers or discounts on services or products, then you can add this as an Offer type of GBP Post. Listing owners can add an offer title such as “Get 10% off when you buy 2 coffees on Valentine’s Day.”

Like the Event type of GBP Post, this post allows you to add a start date and an expiry date for the offer.

This post also features a few other unique fields:

• Offer details: the details of your offer such as what’s up for grabs.
• Coupon code: the code that customers have to use to claim the discount.
• Link to redeem offer: the link to the URL where customers can access the offer.
• Terms and conditions of the offer.

Tips for Choosing the Right Google Business Post Images

Now that you know the default Google Business Post image size, let’s discuss some tips for choosing the best images for your GBP Posts.

Select Images That Represent Your Business

The first and most obvious tip is to upload images that accurately represent your business. This means choosing imagery that is aligned with your brand’s branding.

For instance, if you’re the listing manager for a local coffee shop and roastery targeting Gen Z, then you’ve got to choose imagery that will appeal to their tastes.

Use Images That Stand Out

The odds are that most users see a ton of graphics, videos, and photos each day. 

For this reason, you need to select images that stand out, featuring bright colors, and eye-catching graphics.

An example is the images that Thrive Internet Marketing Agency uses in their GBP.

You can clearly see that the images are unique to their brand, incorporating the colors of their website and their logo. It’s highly probable that these images have been designed by an in-house graphic designer.

Now we’re not saying you should follow the same route and hire a designer for all your Google Business Post images, but you should try to make the images as unique as possible to your business.

And yes, this also means you shouldn’t upload stock imagery to Google Posts.

Select Images That are Relevant to Your Post

This next tip for selecting GBP Post images is kind of straightforward and obvious. You want to ensure that you choose images for your Google Business Posts that are actually relevant to the contents of the post.

For example, you shouldn’t upload an image of a Chinese dish if your GBP Post is about a promotion your business is running for a discount on hotdogs and fries. 

Avoid Uploading Wide Images

Although you know that the standard GBP Post image size is 720 x 540px, you should stay away from uploading images that are too wide. 

What we mean by this is that your GBP Post images should be “center-focused”. The main focus of the images you select should be in the center of the photo. 

The reason for this is that you’re absolutely guaranteed that Google won’t cut out the most important elements of your images. 

As you can see from the below image, the most important information - Start Now Get Summer For Free - is in the center of the image. 

Compress Images

Although Google gives listing managers the ability to upload images of up to 5MB in size, even that can be too small. This is especially true if you want to upload high-quality images to your Google Business Posts. 

A simple way to combat this is to compress images that are larger than the 5MB threshold. 

To compress images that are too large, you can use a free image compression tool such as TinyPNG.

Don’t Post Images That are Already on Your Social Media Profiles

Your Google Business profile should be unique and should feature unique content that can’t be found anywhere else online. 

Just like businesses shouldn't post exactly the same content on both Instagram and Twitter. Listing owners should avoid posting the same images on their GBP profiles that are already on their social media profiles.

The reason for this is that you want to give customers and those interested in your business a reason to visit your GBP profile. 

Secondly, the recommended image sizes and dimensions on social media aren’t the same as the recommended sizes for GBP Post images. If you just carelessly post the exact same images, they might get cut off on your Google Business profile.

Avoid Using Too Many Filters

When creating a GBP Post about your facilities, avoid using too many filters to adjust the image. You want to give prospective customers a real depiction of what your premises look like instead of a heavily edited version that will create false expectations.

Conclusion

That’s a wrap for our guide on Google Business Post image size. 

The last thing we want to mention is that you should do everything possible to keep Google happy. 

In our opinion, that means using all of the tools and features that Google has made available to GBP listing managers and owners, including Google Business Posts.

Additionally, if you have a look at the top listings in your area, you’ll notice that most businesses don’t utilize GBP Posts. This means it is still an underutilized feature and is therefore something that you can use to your advantage.