The Best Personal Injury Keywords for Lawyers

The legal industry is highly competitive. You need high-volume personal injury keywords for your law practice to help your website rank well in local search results and attract quality clients.

Around 93% of online experiences begin with a search engine, and 46% of all Google searches seek local information. As a result, if you own or operate a law firm, you should choose the most relevant personal injury SEO keywords to get a share of those searches to your website. 

Remember that not all keywords are created equal.

Some have high search volume but are too broad, while others are too specific and may not bring enough traffic. The goal is to use a mix of high-intent, location-based, and long-tail keywords to maximize visibility. 

For instance, ranking for "personal injury lawyer" is tough, but "best car accident attorney in Miami" has a higher chance of attracting the most relevant local clients.

Let’s find out the best ways to prepare a list of the top personal injury keywords for your law firm.

Why Use Personal Injury Keywords for Local SEO? 

Personal injury law firms need specific keywords to reach clients searching for accident and personal injury attorneys.

Most people search for the best personal injury lawyers on Google before making a decision.

By using personal injury keywords, you increase your chances of showing up in local search results.

Good keywords are those that could bring plenty of qualified traffic and new client appointments. However, they should not be too competitive.

When someone types “slip and fall lawyer near me,” they are likely in immediate need of legal representation. Ranking for such relevant keywords ensures that your law firm appears right when they need you most.

Using targeted keywords also improves your conversion rates.

People searching for specific legal services are more likely to contact a lawyer than those browsing general legal topics. 

For example, “car accident attorney in Miami” attracts more serious leads than a broad keyword like “personal injury law.” The more relevant your keywords, the higher your chances of getting new clients.

Also, unlike paid ads, where you pay for every click, organic search traffic is free. Once your site ranks well, you will continue to acquire more potential clients without extra costs.

A good personal injury keyword should be:

• Location-specific (e.g., “Chicago personal injury lawyer”)
• Service-based (e.g., “motorcycle accident lawyer”)
• Long-tail (e.g., “best personal injury attorney for wrongful death cases”)

Without the right keyword strategy, your competitors will outrank you.

Therefore, the right personal injury keywords will help you reach potential clients looking for help with their claims. 

Best Personal Injury Keywords 

You need high-intent personal injury keywords to run a successful SEO campaign.

We created a list of the top keywords for personal injury lawyers and law firms that can be used for optimizing your website and digital properties:

1. accident and injury lawyers
2. accident at work solicitors
3. accident attorneys 
4. accident claim lawyers 
5. accident injury attorneys
6. accident injury lawyer 
7. accident law firm 
8. accident lawyer
9. accident lawyers firm
10. at fault car accident lawyer
11. attorney for injury claim
12. auto accident attorney
13. auto accident lawyers 
14. auto injury lawyers 
15. automobile accident attorneys
16. automobile accident lawyers
17. best accident attorney 
18. best accident lawyer
19. best car accident attorney 
20. best car accident lawyers 
21. best dog bite attorney 
22. best injury attorney 
23. best injury lawyer 
24. best lawyer for car accident
25. best lawyers for personal injury
26. best lawyers for truck accidents
27. best motorcycle accident lawyer
28. best personal injury attorney 
29. best slip and fall lawyers 
30. best work injury lawyers 
31. bodily injury lawyers
32. car accident attorney 
33. car accident claim lawyers
34. car accident injury lawyers 
35. car accident lawyer 
36. car injury attorney 
37. car injury lawyer 
38. fall injury lawyer
39. injury accident lawyers 
40. injury at work lawyers
41. injury attorney
42. injury attorneys in my area
43. injury attorneys 
44. injury claim lawyer
45. injury law firm 
46. injury lawyer
47. injury lawyers in my area
48. injury solicitors
49. lawyer for injury
50. lawyer for personal injury
51. lawyer injury 
52. lawyers car accident claim
53. lawyers for auto accidents
54. local accident attorneys
55. local injury lawyers
56. motor vehicle accident attorneys
57. motor vehicle accident lawyers 
58. motorcycle accident attorneys 
59. motorcycle accident lawyer
60. motorcycle injury attorney 
61. motorcycle injury lawyers 
62. pain and suffering lawyer
63. personal damage lawyer
64. personal injury attorney
65. personal injury law
66. personal injury law firms 
67. personal injury lawyer
68. personal injury lawyers in my area
69. personal injury solicitors 
70. slip and fall attorney 
71. slip and fall injury lawyers
72. the best accident lawyer
73. the best car accident lawyer
74. top injury lawyers 
75. top personal injury lawyers 
76. top rated personal injury lawyers 
77. truck accident lawyers 
78. vehicle accident lawyers 

Types of Personal Injury Keywords

Here are the top personal injury keyword types that accident attorneys should be aware of when launching an SEO campaign: 

Commercial Keywords 

Commercial keywords are high-intent search terms that indicate a user is ready to take action. They convert searchers into clients and drive client appointments.

These keywords are the most valuable search terms for personal injury lawyers because they connect directly with potential clients at the decision-making stage.

Commercial personal injury keywords include phrases like “hire a personal injury attorney,” “best car accident lawyer near me,” or “free consultation for personal injury cases.”

Some of the top commercial search terms for personal injury attorneys are:

• Personal injury attorney in [City]
• Best car accident lawyer in [City]
• Affordable slip and fall attorneys
• Workers comp lawyer consultation
• Local motorcycle accident lawyers
• Truck accident attorney fees
• Top personal injury law firms
• Hire wrongful death lawyer
• Urgent legal help for injury claims

Informational Keywords

Informational keywords are search queries used by individuals seeking knowledge about personal injury claims, legal rights, and accident-related concerns.

Searchers using informational keywords might not be ready to hire an attorney yet, but they are in the research phase.

Although informational keywords do not always lead to immediate conversions, they help in building trust and authority for your personal law firm.

By publishing EEAT content, you can attract more potential clients to your firm by helping them during their research phase.

Some common informational keyword phrases for personal injury law firms are:

• How to file a personal injury claim
• What to do after a car accident
• Can I sue for a slip and fall
• How to file a workers' compensation claim
• Timeline for a personal injury lawsuit
• Common injuries from motorcycle accidents
• Rights after a truck accident
• How to prove negligence in personal injury cases
• When to contact a personal injury lawyer

Local SEO Keywords

Local SEO keywords are location-based search terms that help accident attorneys reach local clients in their service areas.

Ranking your law firm’s website for search terms having a location in them, like "best personal injury lawyer in Manhattan" or "car accident attorney near me," helps you acquire new business leads consistently from your primary business locations.

Here are some location-specific search terms for accident injury injury law firms:

• Personal injury lawyer Los Angeles
• Car accident attorney New York City
• Slip and fall lawyers in Chicago
• Miami workers compensation attorney
• Houston motorcycle accident lawyer
• Philadelphia truck accident law firm
• San Diego wrongful death attorney
• Personal injury attorney in Dallas
• Boston pedestrian accident lawyer
• Phoenix medical malpractice attorney

Long Tail Keywords

Long-tail search terms are specific search phrases with four or more keywords that help you attract highly targeted clients.

Instead of broad terms like “personal injury lawyer,” long-tail keywords focus on specific legal issues, locations, and user intent.

Here are some of the best examples of long-tail search terms for your personal injury legal advice firm:

• Attorney for bicycle accident head injuries 
• Lawyer for pedestrian hit-and-run compensation 
• Wrongful death attorney for construction site accidents 
• Slip and fall lawyer for ice-related falls 
• Workers comp attorney for repetitive strain injuries 
• Legal help for severe dog bite rehabilitation costs 
• Truck accident lawyer for multi-vehicle crash injuries 
• Medical malpractice attorney for birth injury cases 
• Lawyer for rear-end collision disk herniation claims 
• Attorney for public transport passenger injuries

How to Find Other Personal Injury Keywords

Here are some of the top ways to find different types of personal injury keywords:

Use Google Auto-Suggest

You can find more keywords with the help of the Google auto-suggest tool.

Start typing a personal injury-related keyword in Google, and it will suggest commonly searched terms. Here is an example:

You can replace the phrase ‘personal injury lawyer’ with any other term to find more relevant keyword opportunities, as shown below.

Google’s “People Also Ask” & Related Searches

You can also scroll to the bottom of a search results page to find additional keyword ideas based on popular queries in the ‘People Also Ask’ and ‘Related Searches’ sections.

Searching with a combination of search terms can help you prepare a long list of relevant keywords for your legal advisory firm for personal injury cases.

Use Keyword Research Tools

You can take the help of keyword analysis software like the SEOptimer Keyword Research Tool to uncover new keyword opportunities for your personal injury law firm.

Enter your primary keyword in the SEOptimer Keyword Research Tool, and it will display the search volume, the estimated traffic volume, and the cost-per-click (CPC) not just for your target keyword but also for other high volume keyword opportunities containing your target keyword.

Also, the tool lets you identify the search terms having the lowest competition so that you can pick the keywords that have a high search volume but that are least competitive.

For easier comparison and analysis, you can inspect the first page SERP for any keyword in any country and several different languages.

By analyzing and shortlisting different related search terms, you can prepare a list of potential keyword opportunities much faster and in an easier manner.

Check Competitor Keywords

You can also reverse engineer the search terms your top-ranking competitors are using and use them in your legal SEO strategy.

Most keyword research tools can be used to research your primary competitor’s domain or URL and these will automatically extract all the search terms for which your competitor ranks.

Let's use SEOptimer's Keyword Research Tool to do this for a personal injury lawyer in Santa Monica.

I'd begin by identifying your top competitor by searching for your main keyword, something like "personal injury lawyer Santa Monica".

Once you've found your top competitor, head over to the SEOptimer Keyword Research tool, click on the "Search By URL" option, and paste the URL of your comeptitor.

The results includes some great personal injury keywords like:

• santa monica personal injury attorney
• santa monica injury lawyer
• car accident attorney santa monica

By using the data, you can identify keyword insights at the start of a project, understand what searches drive people to a site, and identify any keyword gaps.

How to Use Personal Injury Keywords in Your Local SEO

Google prioritizes localized content for search queries with regional intent.

For instance, someone searching for the "best personal injury lawyer in LA" will see results consisting of Los Angeles-based attorneys. If your content and web properties aren't optimized for your city, you will lose potential clients.

To optimize your Google Business Profile and your website for personal injury keywords, you should follow the tips that we're going to share below.

Begin by first creating location-specific landing pages on your website. These pages need to include your primary and secondary keywords and state names naturally in your page titles, headlines, subheadings, and body text.

For example, if your primary keyword is Personal injury lawyer Los Angeles:

• The page title could be: Personal Injury Lawyer Los Angeles With 98% Success Rate
• The primary heading could be: Los Angeles Personal Injury Attorneys
• Different subheadings with keyword variations could be: Los Angeles Personal Injury Law Firm, Personal Injury Verdicts and Settlements, Award Winning Personal Injury Attorneys in Los Angeles, etc.

You should try to include variations and semantically relevant terms of your primary keyword in the main content body too.

Some other tips that you can follow for using relevant keyword variations include:

• Using location-based keywords in service pages, like “Slip and fall attorney in [city].”
• Writing blog posts that address local concerns, such as “What to Do After a Car Accident in LA”.
• Optimizing your FAQ section with location-related queries (e.g., “How much does a personal injury lawyer cost in LA?”).

Lastly, always remember to use internal links to relevant pages in order to pass link equity.

Conclusion

High-intent personal injury keywords are going to ultra-competitive, and therefore, more difficult to rank for.

As a result, you should have a mix of short-tail and long-tail search terms to improve your chances of acquiring qualified leads for your personal injury law firm.

You can use the personal injury keywords list shared in this article for your SEO and PPC campaigns. Make sure to include more location-specific search terms depending on your target locations for better lead quality and a high conversion rate.