150 Roofing Keywords for Local SEO in 2023

Jun 9, 2023

When it comes to establishing a strong online presence for roofing companies, search engine optimization (SEO) plays a critical role.

Having a well-optimized website can significantly boost your chances of reaching potential customers and standing out among competitors in the roofing industry. One of the key aspects of effective SEO is identifying and utilizing the right keywords that align with your local business objectives.

In this comprehensive guide, we will delve into the world of roofing keywords and how they can powerfully impact your local SEO strategy.

We'll explore the methods that you can employ to discover the perfect roofing keywords for their websites.

Additionally, we'll provide you with an extensive list of 150 carefully curated roofing keywords that you can use on your website to create content, build location pages, and in your Google Business listing.

Best Roofing Keywords

roofing contractor website

Here's a list of 150 roofing keywords that can be used by roofing contractors in their Google Business listing, location pages, and website content:

  • Roofing services
  • Roof repair
  • Roof repair services
  • Affordable roof repair
  • Affordable roofing services
  • New roof cost estimate
  • Roof replacement
  • Roof replacement cost
  • Roof installation
  • Residential roofing
  • Commercial roofing
  • Emergency roof repair
  • Roof inspection
  • Roof maintenance
  • Roof leak repair
  • Roof leak detection
  • Flat roof repair
  • Metal roofing
  • Tile roofing
  • Asphalt shingle roofing
  • Slate roofing
  • Slate roofing company
  • Roof waterproofing
  • Water damage roof repair
  • Roof restoration
  • Gutter installation
  • Gutter repair
  • Gutter cleaning
  • Skylight installation
  • Skylight repair
  • Roof ventilation
  • Soffit and fascia repair
  • Roof flashing repair
  • Chimney repair
  • Roof coatings
  • Green roofing
  • Solar roof installation
  • Storm damage repair
  • Hail damage repair
  • Wind damage repair
  • Roof insurance claims
  • Roofing warranty
  • Roofing estimates
  • Roofing quotes
  • Roofing contractors near me
  • Local roofers
  • Licensed roofing company
  • Affordable roofing
  • Quality roofing
  • Reliable roofing
  • Professional roofing
  • Experienced roofing
  • Trusted roofing
  • Best roof repair
  • Best roofing companies near me
  • Best roofing contractors
  • Roofing promotions
  • Roofing discounts
  • Roofing specials
  • Roof financing
  • Financing for new roof
  • Roof payment plans
  • Home roofing companies
  • Home roofing contractor
  • Home roofing services
  • Energy-efficient roofing
  • Cool roof systems
  • TPO roofing
  • EPDM roofing
  • PVC roofing
  • Built-up roofing
  • Modified bitumen roofing
  • Roof deck repair
  • Roof truss repair
  • Roof cleaning
  • Roof moss removal
  • Roof algae removal
  • Roof mold removal
  • Roof snow removal
  • Ice dam removal
  • Roof heat cable installation
  • Roofing safety
  • Roofing certifications
  • Roofing associations
  • Roofing materials
  • Roofing products
  • Roofing brands
  • Roofing suppliers
  • Roofing distributors
  • Certified roofing company
  • Certified roofers
  • Sustainable roofing options
  • Estimate for roof replacement
  • Free roof estimate
  • Trusted roofing professionals
  • Common roofing problems
  • DIY roofing repairs
  • Signs of roof damage
  • Roofing maintenance checklist
  • Choosing the right roofing material
  • Benefits of regular roof inspections
  • Finding the right roofing contractor
  • Roofing safety guidelines
  • Steps to prevent roof leaks
  • Importance of gutter maintenance
  • Roofing emergency preparedness
  • Roofing project timeline
  • Roofing industry regulations
  • Roofing service areas
  • Roofing FAQ
  • Roofing warranties explained
  • Types of roofing warranties
  • Roofing materials comparison
  • Roofing color options
  • Enhancing curb appeal with a new roof
  • Roofing and home value
  • How to choose a roofing style
  • Roofing maintenance tips for all seasons
  • Sustainable roofing benefits
  • Roofing options for historic homes
  • Roofing solutions for commercial buildings
  • Roofing ventilation and energy efficiency
  • Common roofing myths debunked
  • Roofing safety gear and equipment
  • Roofing material lifespan
  • Identifying roof problems early
  • How to maintain a roof in harsh weather conditions
  • Roofing maintenance for aging roofs
  • The importance of proper roof flashing
  • Roofing inspection checklist
  • Roofing maintenance for rainy seasons
  • Roofing maintenance for snowy climates
  • Preventing ice dams on the roof
  • Roofing maintenance for high-wind areas
  • Roofing maintenance for extreme temperatures
  • Roofing maintenance for coastal regions
  • Roofing maintenance for desert climates
  • Roofing maintenance plans
  • Roofing safety standards
  • Best roofing practices
  • Professional roofing advice
  • Roofing cost estimates
  • Roofing project management
  • Leak detection
  • Attic insulation
  • New roof quote
  • New roof cost
  • Tile roof replacement
  • Tile roofing company
  • Tile roofing contractor

These keywords can be used strategically across various digital platforms to improve the online presence and visibility of a roofing contractor's business.

How to Find Roofing Keywords for Local SEO

Finding the right roofing keywords for local SEO can be the key to unlocking your business's full potential online. In this section, we'll explore various techniques and tools that you can utilize to discover new keyword ideas and even learn from your competitors.

1. Leverage Keyword Research Tools

Keyword research tools are invaluable when it comes to identifying the most relevant and high-performing roofing keywords in your local area. Some popular tools include:

  • Google Keyword Planner: This free tool from Google allows you to find keywords related to your industry and provides data on search volume, competition, and even suggests bid amounts for Google Ads campaigns.
  • SEOptimer: A comprehensive SEO tool, SEOptimer offers a keyword research feature that can help you identify trending and high-volume keywords in your niche.

keyword research tool

2. Analyze Your Competitors

Spying on your competitors can provide valuable insights into the keywords they're targeting and ranking for. 

This information can help you identify gaps in your own keyword strategy and capitalize on opportunities your competitors might be overlooking. 

To analyze your competitors' keywords, you can:

  • Manually review their website: Go through your competitors' website content, meta titles, and descriptions to identify the keywords they're using. Pay special attention to their service pages, blog posts, and location pages.
  • Use competitor analysis tools: Tools like SEOptimer allow you to analyze your competitors' websites and discover the keywords they're ranking for.

competitive research

3. Utilize Google Autosuggest and Related Searches

Google Autosuggest and Related Searches are simple yet effective ways to find new keyword ideas.

To use these features, start typing a roofing-related query in the Google search bar or scroll down to the bottom of the search results page to find related searches. 

google related searches

These suggestions are based on real user queries, which means they're relevant to your target audience.

4. Monitor Industry Forums and Social Media Platforms

Keeping an eye on industry forums, social media groups, and online communities can help you identify common questions and topics that people are discussing in relation to roofing services. 

quora questions roofing

These insights can inspire new keyword ideas and inform your content strategy, ensuring that you're addressing the needs and concerns of your target audience.

By employing these techniques, you'll be well-equipped to find the most effective roofing keywords for local SEO. 

Remember to continually monitor your keyword performance and adjust your strategy as needed to maintain a strong online presence and drive more traffic to your website.

Where to Use Roofing Keywords on Your Website & Google Business

Now that you have a list of targeted roofing keywords for your local SEO strategy, it's crucial to know where to implement them effectively on your website and Google Business listing.

In this section, we'll discuss the key areas where you should use your roofing keywords to optimize your online presence and improve search engine rankings.

1. Google Business Listing

Your Google Business listing is an essential tool for local businesses, as it helps potential customers discover your services when searching for roofing companies in your area. 

roofing gmb listing

To optimize your listing with roofing keywords, be sure to:

  • Include relevant keywords in your business description.
  • Add keywords to the services and products section of your listing.
  • Incorporate keywords in your Google Business posts.
  • Encourage customers to use targeted keywords in their reviews.

2. Meta Titles and Descriptions

Page titles and descriptions are crucial components of your website's SEO, as they provide a brief overview of your content and help search engines understand its context. To optimize your these tags, keep the following in mind:

  • Include your primary roofing keyword in the page title and description of each page.
  • Keep your page titles under 60 characters and descriptions under 155 characters to avoid truncation in search results.
  • Write compelling and informative meta descriptions that encourage users to click through to your website.

3. URL Structure

Optimizing your URL structure with roofing keywords can further improve your website's search engine visibility. To do this:

  • Incorporate relevant keywords in the URLs of your service pages, location pages, and blog posts.
  • Keep URLs concise and descriptive, making it easy for users and search engines to understand the content of the page.

4. Header Tags (H1, H2, H3, etc.)

Header tags help organize your website content and make it more accessible to both users and search engines. 

header on page

To optimize your header tags:

  • Include your primary keyword in the H1 tag, which is typically the title of a page or blog post.
  • Use H2 and H3 tags to break up your content into subsections, incorporating secondary keywords where appropriate.

5. Body Content

Naturally integrating roofing keywords throughout your website's body content can improve its relevance and readability. To optimize your content:

  • Use your target keywords in the main text, but avoid keyword stuffing. Aim for a balanced keyword density of around 1-2%.
  • Incorporate LSI (Latent Semantic Indexing) keywords, which are semantically related terms that help search engines understand the context of your content.

6. Image Alt Text

Adding descriptive alt text to your website's images not only makes your site more accessible to users with visual impairments but also provides an opportunity to incorporate roofing keywords. 

When adding alt text:

  • Describe the image using relevant keywords, but ensure the description remains accurate and informative.
  • Keep alt text concise, usually under 125 characters.

By strategically implementing your roofing keywords across these key areas of your website and Google Business listing, you can significantly improve your online visibility, attract more local customers, and ultimately grow your roofing business.


Optimizing your roofing business's online presence with a well-researched and targeted local SEO strategy is essential for success in today's digital landscape.

By utilizing the techniques and tools discussed in this guide, you can find the most effective roofing keywords and implement them strategically across your website and Google Business listing.

As a result, you'll be better equipped to attract more local customers, boost your search engine rankings, and ultimately grow your business in 2023 and beyond.

Ruben Rogers
Ruben's background is in digital marketing, more specifically eCommerce and lead generation. He has a passion for all things tech-related, including SaaS startups, digital marketing and the Internet of Things.
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