How to Transfer Google Business to Another Email

Transferring Google Business to another email is needed when changing ownership, updating management, or consolidating accounts.

Whether you're selling a business, switching to a new work email, or simply need better account control, knowing how to transfer Google Business to another email ensures a smooth transition.

In this guide, we’ll walk you through the step-by-step process of transferring ownership of your Google Business Profile (GBP), explain why you might need to make this change, and look at the different Google Business user roles that exist.

By knowing how to transfer Google Business to another email correctly, you can avoid disruptions and maintain smooth business operations.

How to Transfer Google Business to Another Email

Transferring ownership of a Google Business Profile (GBP) requires assigning the new email as the Primary Owner before removing the old one.

Here's how to transfer Google Business to another email:

1. Log in to Google Business Profile Manager

Start by logging into your Google Business Profile Manager using the email currently associated with the profile. Make sure you’re signed in with the account that has the “Primary Owner” role, as only this user can transfer ownership.

2. Go to the Business Settings

Once logged in, Google will redirect you to the dashboard where you can edit various elements of your business.

Navigate to the settings by clicking on the three dots in the top right corner, then click on the Business Profile settings option.

3. Add the New Email as a User

Next, click on the People and access option, it should be the first one in the list.

Here you can add, edit, or remove people from your Google Business.

Select the Add option.

Enter the email address of the person you want to transfer ownership to.

Choose the appropriate role (either “Manager” or “Owner”) initially and click Invite. The recipient will need to accept this invite through their email.

4. Change the User Role to Primary Owner

Once the new user has accepted the invite, return to the People and access section.

Locate the newly added email on the list of users and click on the user that you want to make the "Primary Owner".

Then click on the pencil icon on the Access option, then select "Primary owner" to change the user's role.

Click on the Save button to confirm the changes.

5. Verify the Transfer

The email account you added will now have full control over the Google Business Profile. Double-check the user roles to ensure the transfer is complete. You can remove your original account or downgrade its role if needed.

Why Would You Want to Transfer Google Business to Another Email?

There are several reasons why you might need to transfer Google Business to another email. Here are the most common scenarios:

1. Selling or Transferring Business Ownership

If you're selling your business or handing it over to a new owner, you’ll need to transfer Google Business to another email so the new owner can manage the profile, update information, and respond to customer inquiries.

2. Switching to a Business Email

Many business owners initially create their Google Business Profile using a personal email.

Transferring ownership to a professional business email (e.g., yourname@yourbusiness.com) ensures better security and credibility.

3. Managing Multiple Business Locations

If your business has grown and you’re managing multiple locations, you may want to consolidate access under a single business account rather than multiple personal accounts.

4. Changing Management or Employees

When an employee or marketing agency previously in charge of the profile leaves, it's crucial to transfer Google Business to another email to ensure continued access and prevent unauthorized changes.

5. Improving Account Security

If the current email is compromised or at risk, transferring Google Business to a more secure email ensures your business information remains protected.

6. Merging or Reorganizing Accounts

Some businesses operate under multiple accounts but later decide to streamline access. Transferring Google Business to another email helps keep everything organized under one central account.

Regardless of the reason, transferring ownership ensures the right person has control over the profile, preventing potential access issues or disruptions in managing your business online.

Google Business User Roles

Google Business Profiles allow you to assign different roles to users, each with specific permissions. 

Owner

• Has full control over the business profile.
• Can add and remove other users, including managers and other owners.
• Can transfer ownership to another user.
• Can edit business information, respond to reviews, and manage posts.

Remember: There can be multiple owners, but only one Primary Owner who has the highest level of control.

Manager

• Can edit business details, respond to reviews, and create posts.
• Cannot add or remove users.
• Cannot transfer ownership of the business profile.
• Ideal for employees or marketing agencies who need to manage the business's online presence but don’t need full administrative control.

Conclusion

Transferring Google Business to another email is a simple but important process to ensure the right person has control over your business profile.

By understanding Google Business user roles, you can also assign the right level of access to your team.