SEOptimer Review: Benefits, Features, and Pricing

With Google constantly changing its rules, staying ahead of the curve is tough for business owners and agencies alike. You need tools that give you clear answers, not just more confusion.

Enter SEOptimer.

This tool has made a name for itself as a simple, fast, and affordable solution for website auditing. 

But is it robust enough for your needs? 

Whether you are a freelancer trying to impress a client or an agency looking to generate more leads, this review breaks down everything you need to know about SEOptimer’s pricing, features, and benefits.

What is SEOptimer?

SEOptimer is a website audit and reporting tool designed to analyze the overall SEO health of a website. 

Unlike complex enterprise platforms that take hours to learn, SEOptimer focuses on simplicity and speed. 

It scans a website in under 30 seconds, checking over 100 data points to identify problems that might be holding the site back from ranking in search results.

The platform provides a graded score (A+ to F) and actionable recommendations. It covers everything from on-page SEO and technical performance to mobile usability and security. 

Who Uses SEOptimer?

Because of its user-friendly interface and specific feature set, SEOptimer appeals to three main groups.

Marketers

In-house marketers often wear many hats. They don't have time to wade through spreadsheets of technical data. 

SEOptimer allows marketers to run quick checks on their landing pages or blog posts to ensure they are optimized before launching a campaign.

Freelancers

For SEO freelancers and web designers, communication is key. SEOptimer helps freelancers validate their work. 

By running an audit before and after a project, freelancers can visually demonstrate the improvements they made to a client's site, justifying their rates and building trust.

Digital Agencies

Agencies are arguably the biggest power users of SEOptimer. 

The platform’s ability to generate "White Label" reports (reports that carry the agency's branding rather than SEOptimer's) saves agencies hours of manual reporting time. 

Additionally, the embeddable audit tool helps agencies capture new leads directly from their own websites.

SEOptimer Key Features

SEOptimer offers a suite of tools, but it is best known for its auditing capabilities. 

Here is a breakdown of the key features.

1. SEO Audit & Site Analysis

SEOptimer's most well-know tool is the SEO Audit feature.

You simply enter a URL, and the tool crawls the page to evaluate it against important ranking factors.

• Performance: Checks load speeds and Core Web Vitals.
• On-Page SEO: Analyzes title tags, meta descriptions, and header tags.
• Technical SEO: Checks for SSL security, sitemaps, and robots.txt files.
• Mobile Usability: Ensures the site renders correctly on mobile devices.

The output is a prioritized list of issues, ranked by severity, making it easy to know what to fix first.

2. White Label Reporting Tools and Features

For agencies, presentation is everything. 

SEOptimer allows users on the White Label plan to customize reports entirely. 

You can upload your agency logo, change the colors to match your brand, and edit the introductory text.

Furthermore, these reports are available in over 20 languages, including French, Spanish, Italian, and German. 

This makes it an excellent choice for agencies working with international clients. The platform also offers an Embeddable Audit Tool. 

This allows you to place a simple form on your agency website where visitors can enter their URL to get a free audit. In exchange, you get their email address—a powerful way to generate qualified leads.

Users can also completely customize the look and feel of their site audit forms to match their site's branding.

3. Keyword Research

SEOptimer provides essential keyword research capabilities. 

You can search for specific keywords to see their search volume, competition level, and estimated Cost Per Click (CPC). 

Alternatively, you can enter a competitor's domain to see what keywords they are currently ranking for.

4. Keyword Tracking

Once you know which keywords to target, you need to track your success. 

SEOptimer’s rank tracker monitors your website’s position in search results over time. 

It tracks rankings across Google and Bing, you can even track rankings on Desktop and/or Mobile devices. This helps you see if your optimization efforts are actually moving the needle.

5. Backlink Research

Backlinks (links from other sites to yours) are a major vote of confidence for Google. 

SEOptimer’s backlink research tool allows you to analyze the backlink profile of any website. You can see the total number of backlinks, the referring domains, and the "strength" of those domains. 

This is vital for understanding why a competitor might be outranking you.

6. Backlink Monitoring

Building links is hard; losing them is painful. The Backlink Monitoring feature alerts you when you gain a new link or lose an existing one. 

This allows you to reach out to webmasters to reclaim lost links or disavow toxic links that might harm your reputation.

SEOptimer Pricing

One of SEOptimer's biggest selling points is its affordability compared to enterprise-level software. 

They offer three main pricing tiers, and all come with a 14-day free trial.

DIY SEO Plan ($29/month)

• Best for: Website owners and solo bloggers.
• Includes: Audits for 1 website, keyword tracking for 20 keywords, and basic tools.
• Missing: White label reporting and the embeddable lead gen tool.

White Label Plan ($39/month)

• Best for: Freelancers and marketers.
• Includes: Custom PDF reporting with your branding, unlimited audits, keyword tracking for 100 keywords, and multi-user access.
• Missing: The embeddable audit tool.

White Label & Embedding Plan ($59/month)

• Best for: Digital Agencies.
• Includes: Everything in the White Label plan, plus the Embeddable Audit Tool to generate leads from your website, 250 tracked keywords, and advanced customization.

Note: Annual subscriptions typically offer a discount of around 25%.

Why Use SEOptimer?

If you are on the fence about which SEO tool to add to your stack, here are the main benefits of choosing SEOptimer.

Beginner Friendly

You don’t need a degree in computer science to use it. 

The dashboard is intuitive, and the reports avoid overly technical jargon. It tells you exactly what is wrong and provides guides on how to fix it.

Affordable Pricing

Many major SEO tools start at $100 to $120 per month. SEOptimer starts at just $29. 

For small businesses or freelancers operating on tight margins, this price difference is significant.

White Label Reporting for Agencies

Sending a generic report looks lazy. 

Sending a branded, professional PDF looks like you spent hours on analysis. The ability to automate this process allows agencies to scale their client reporting without hiring more staff.

Helps Improve SEO

Data is useless without action. SEOptimer focuses on actionable insights. 

By providing specific tasks like "Add Alt Text to Images" or "Increase Length of Meta Description", the tool gives you a clear checklist to improve your search visibility.

Quick Actionable Insights

Time is money. Waiting for a complex site crawl to finish can take hours. 

SEOptimer’s audit runs in seconds, allowing you to identify critical errors during a sales call or a quick check-up.

Conclusion

SEOptimer is a robust, budget-friendly tool that punches above its weight class. 

While it may lack the massive data databases of other enterprise tools, it excels at what it was built to do: fast, actionable auditing and professional reporting.

For digital agencies and freelancers, the white-label and lead-generation features alone make it a worthy investment. For small business owners, the DIY plan offers a simple roadmap to better rankings without breaking the bank.

If you want to see how your website scores, it is worth taking advantage of their 14-day free trial to see the results for yourself.