How to Get a Job in Local SEO

Mar 27, 2024

The demand for local SEO expertise is increasing, reflecting the critical role that localized search engine optimization plays in connecting businesses with their surrounding communities.

As companies aim to increase their online presence and beat competitors in local search results, the need for skilled local SEO professionals is high.

In this article, we'll explore the growing landscape of local SEO jobs, provide insights on how to acquire the necessary expertise in local SEO, and guide you on where to find the most promising job opportunities in this field.

Growing Demand for Local SEO Professionals

Did you know that a whopping 46% of all Google searches have local intent? This means nearly half of all online searches are people looking for businesses or services in their area. 

In addition to that, check the rising interest in the search query “small business website” over the last 5 years. This indicates increasing interest in building a website for small businesses or maintaining one.

google trends for small business website

Imagine searching for "best pizza" and seeing a list of restaurants across the country – not very helpful, right? Local SEO ensures that local businesses like pizzerias show up in relevant searches for people in their vicinity.

With such a high number of searches focused on local results, I think that it's safe to assume the demand for local SEO services will grow in the coming years.

Building Your Local SEO Skill Set

Having a strong foundation in SEO is essential, but to truly thrive in the local SEO landscape, you'll need to hone a specialized skill set. Here's a breakdown of the key areas to focus on:

  • GMB (Google My Business) Optimization: Mastering Google My Business is paramount. This platform allows businesses to manage their online presence across Google Search and Maps. Learn how to create a compelling listing, optimize it with relevant keywords, and leverage features like high-quality photos and customer reviews.

example of gmb listing

  • Local Link Building: Building backlinks, or links from other websites to your client's website, is a crucial SEO strategy. In local SEO, the focus shifts to acquiring backlinks from local websites, directories, and industry publications. This strengthens your client's local authority and improves their ranking in local search results.
  • Local Content Marketing: Content is king, and local SEO is no exception. Develop your skills in creating engaging content targeted towards a local audience. This could involve blog posts highlighting local events, service area pages tailored to specific neighborhoods, or customer testimonials showcasing the value your client brings to the community.

local content marketing

  • Review Management: Building a positive online reputation is vital for local businesses. Learn strategies for encouraging customer reviews on Google My Business and other platforms, as well as responding to both positive and negative reviews in a professional and timely manner.
  • Local SEO Website Optimization: While general SEO best practices apply, local SEO requires a focus on optimizing a website for local search. This includes optimizing title tags and meta descriptions with local keywords, ensuring a mobile-friendly website experience, and building a strong internal linking structure that highlights location-specific pages.

But how do you learn these valuable skills? There are several ways to equip yourself for a successful local SEO career:

  • Online Courses and Certifications: Numerous online platforms offer comprehensive local SEO courses and certifications. This is a fantastic way to learn the fundamentals and gain valuable industry insights from experienced professionals.

udemy course for local seo

  • Industry Blogs and Websites: Stay updated on the latest local SEO trends and best practices by following reputable industry blogs and websites. Many SEO professionals share valuable knowledge and insights through online content.
  • Networking: Connecting with other SEO professionals can provide insights, advice, and opportunities for collaboration. Joining local SEO communities and attending digital marketing conferences can expand your knowledge and professional network.

Gaining Experience in Local SEO

The best way to learn a new skill is by actually doing it. This next step is critical to getting a local SEO job.

Without relevant experience, you'll have a difficult time getting a job in local SEO.

Here are some ideas on how to get experience in local SEO:

Freelance or Offer Free Services

Approach local businesses in your area and offer your local SEO expertise for free or at a discounted rate. This allows you to build a client base, gain practical experience, and showcase your results to potential employers.

Focus on businesses you're passionate about to make the experience even more rewarding.

Volunteer Your Skills

Non-profit organizations often have limited resources for online marketing. Reach out to local non-profits and offer to volunteer your SEO skills.

This is a fantastic way to give back to the community while gaining valuable experience optimizing a website for local search.

Create Your Own Local SEO Project

Put your theoretical knowledge to the test by creating your own local SEO project. Choose a business niche you're interested in, like a local coffee shop or pet groomer.

Build a website for this fictional business and optimize it for local searches using the skills you've learned. Track your progress in terms of ranking and website traffic. The results you achieve can be a powerful asset on your resume or portfolio.

How to Get Your First Local SEO Job

Now, onto the important part of getting your first local SEO job. Here are several strategies to put you ahead of the curve:

Target Digital Marketing Agencies

Many digital marketing agencies offer local SEO services to their clients. Research agencies in your area and tailor your resume and cover letter to highlight your local SEO expertise.

Showcasing your understanding of the specific needs of local businesses will make you a strong candidate.

Explore Job Boards

Numerous online job boards list local SEO positions.

A fantastic resource for AI-powered job postings, including those in marketing fields like local SEO, is AI Jobs. Regularly check these platforms and apply to positions that align with your skills and interests.

ai jobs job board

Freelance Platforms

Websites like Upwork and Fiverr offer a platform to connect with businesses seeking freelance SEO professionals.

Building a strong profile showcasing your local SEO skills and experience can attract potential clients. This can be a great way to gain experience and build your network while searching for full-time opportunities.

Network and Attend Industry Events

Connect with other SEO professionals online and offline. Attend industry meetups, conferences, or webinars.

Networking allows you to learn from experienced professionals, stay updated on industry trends, and potentially discover job opportunities through valuable connections.


By diligently developing your knowledge, gaining hands-on experience, and actively searching for opportunities, you can position yourself for success in local SEO.

Remember, like regular SEO, the local SEO landscape is constantly evolving and changing, so embrace continuous learning and stay curious. With perseverance and a strategic approach, you can transform your passion for local SEO into a rewarding career helping businesses thrive online.

Ruben Rogers
Ruben's background is in digital marketing, more specifically eCommerce and lead generation. He has a passion for all things tech-related, including SaaS startups, digital marketing and the Internet of Things.
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